Combating Online Eyeglass Sales
Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.
Social Media 101: Setting up for Success
Discover ways to enhance your practice’s online reputation and digital footprint. Learn how to get started on social media, the basic features and functions of each social network recommended for your practice, and how to use hashtags. Training also includes instruction for developing a social media strategy plan and the post content necessary to increase engagement, resulting in existing patient retention and increase in revenue per patient.
Tips to Building a Positive Online Reputation
Over the last decade, online reviews have become a common part of a patient’s purchasing decision. But, with reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy patients can be hard to miss. This course provides an in-depth look at how consumers are using local business reviews – from the necessary star ratings, to how many reviews are needed, and how these impact the decisions of potential customers. It also highlights how different generations use and write online reviews.
Reboot your Business: Getting Patients Back in the Chair
As the country recovers and practice’s reopen, it’s important to shift our focus from crisis response to planning for the future. Learn how to leverage various patient communication and marketing channels needed to reboot your practice and fill your schedules quickly and efficiently. This course will include information specific to your website and is ideal for owners, office managers, doctors, opticians and anyone who plays a role in your practice’s website, social media and marketing strategy.
Bring Your Patients Back Quickly & Efficiently
The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn how to bring your patients back quickly and efficiently. This course is designed for all doctors and staff to attend.
Unlock the Potential of Telemedicine for Eye Care
Telemedicine is here, now, and not going anywhere. Previously limited to almost exclusively diabetic and other retinal screenings, the COVID-19 pandemic has changed the landscape and scope of practice forever. Learn how early-adopters and open-minded eyecare professionals are unlocking the potential and leveraging telemedicine technology to improve the services they offer. This course includes powerful metrics on telemedicine and its application post-COVID19, as well as proven success strategies for software, billing, reimbursement, licensing, malpractice issues, and more.
SpeakerSolomon Gould, OD, MBA
Increase Capture Rate, One Experience at a Time
Patients have more choices for purchasing eyewear and contact lenses than ever before. Eye care professionals must adapt their practices to accommodate what the post-COVID patient cares about most and create the most safe, yet remarkable experience possible. Learn how to reimagine the patient journey, how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, how to differentiate from online retailers, and strategies to retain and build loyal relationships.
The Opportunities & Challenges of Selling Online
Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.