Our team of Innexus Specialists are available from 8:00 am to 5:00 pm ET. For support on website updates, social media, and marketing fill out the form below or give us a call at 888.963.8894.
Basic Practice Content: Each Innexus theme includes relevant practice content developed to help your website rank better in search engines. In addition to adding your basic office information, including office hours, doctor biography and contact information, Innexus has carefully arranged optically niched keywords included in our standard content. Keep in mind, when searching for your office, if you search “optometrist” you are searching through almost 16 million websites all competing for the number one spot. However, if you search “optometrist in your city and state,” you will get a realistic ranking result.
Optical Related Content: Each Innexus theme includes exclusive content relating to popular eye health and optical related articles and videos. You will periodically be emailed about potentially added to or updated popular eye health content. Even if you never ask for any edits to your website, we provide the opportunity to have your website seem active to search engines, which helps your website be crawled more.
Page Title, Description, and Keywords: Your Innexus website has page titles, descriptions, and keywords customized to your practice content and the optical industry you focus in. We follow online best practices to ensure your most valuable title information appears in the first 70 characters and your description stays around 160 characters, which it the cutoff SERP in Google.
Qualified Links: Innexus starts your website with credible optical industry links. These links can be further customized to meet your practice needs by linking to local industries, such as your Chamber of Commerce, and national organization or charities your practice is involved with.
Social Networks: Innexus provides the opportunity to link to all social media pages you may have with worldwide understood symbols for Facebook, Instagram, Google+, YouTube, Yelp, and so many more. If you would like assistance claiming and managing your social media pages, we offer further assistance through our Innexus SOCIAL and PRO programs.
Google Analytics: Innexus websites integrate with Google Analytics which is a robust, no cost, statistical website traffic program. Google Analytics allows you to see how many visits your website receives, where they are coming from, what pages are being visited, and more. Each website has the ability to embed the code for no additional cost, and if you are part of the SOCIAL or PRO levels, we automatically embed it for you. This also helps you rank higher in Google because you are integrated with a Google product.
Site Design: Innexus websites are built adhering to the most strict website development conventions when deciding logo placement, main navigation display, link styling, visual hierarchy, and standard icons. Each of our website themes utilizes CSS Design which is responsive to all devices, including smartphones, tablet, and desktop. Within the design of our base themes and the construction required to make them unique to your practice, we take no shortcuts. Our efforts continue to show that search engines respond favorably to the clean designs and solid content Innexus offers.
Create a Blog: Innexus offers an optional feature to easily create a customized blog by posting text and media related to your practice and optical advancements. Our blog format has an RSS feed and provides an easy way to interact with your website visitors by creating a discussion platform, where others can leave feedback and ask questions, which increases how often search engines crawl your website.
Purchase a Domain Name: The amount of time your domain has been in existence affects how well you rank. This does not mean if you have a brand new domain, your website will not rank well; it means that domains that have been directed toward a reliable website for longer, are considered more reliable. One of the easiest ways to address this is to purchase your domain for an extended number of years. It shows search engines that you do not plan to use the domain for spam reasons and dump it after a year or two.
Claim Your Business Directories: While having your business directory pages linked from your website is helpful, having them claimed helps your business even more. While many of your potential customers search Google for information, inevitably some will find you by searching directly through a business directory and you want to make a good first impression. If you want to get the benefit for your search engine optimization efforts, focus on Google+, Yelp, Bing Places, Superpage/SuperMedia, Yellowpages, and CitySearch. Start with one of two and work your way through. If you want assistance claiming your Yelp and Google+ page, check out our Innexus SOCIAL or PRO programs.
Remain Active on Social Media: Having a Facebook, Twitter, or Instagram page isn’t enough; you need to remain active on the platform in order for your business to benefit from them. Your followers need to stay engaged in what your business is doing. We recommend posting something daily, if not every other day. If you need assistance with posting, check out our Innexus SOCIAL or PRO programs.