Meet The Team
Samantha grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. During this time, she realized there were very few people, or marketing firms, that understood the unique marketing needs of the optical industry.
With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University. In 2003, she started Innereactive Media, a full service marketing company that specializes in the optical industry. Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on marketing, design, and website solutions for the optical industry.
Samantha is an ABO, NCLE, AOA, JCAHPO, and COPE approved speaker and she lectures across the country teaching optometrists and opticians best practices for marketing their practices. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016. She and her team work with frame and lens manufacturers, laboratories, and eye care practices all across the country.
In between flights and lectures, Samantha always finds time to indulge in her intense love for sports on the nearest screen. When at her home, she loves to ride her motorcycle in the summer, and hike the trails with her best pal Zoe, her black lab.
While attaining a degree from Aquinas College, Heather worked at her local eyecare practice as an administrative assistant. The knowledge gained from this experience along with her love of all things crafty makes her an admirable addition to the Innereactive Media team.
Although she joined the team as an Innexus Specialist, her organization skills, steal-trap memory, and ability to remain calm and solve problems made her an ideal candidate for project management. In addition to helping our clients make sure their projects are running smoothly, she also ensures our office is fully functional. She works toward creating a company culture that encourages idea sharing, adapts easily to change, and inspires employees to do their finest work on every project.
During college, Heather developed an outlook on life that still resonates with her today: learn to love your work, and you’ll never work another day in your life.
Ashley graduated from Davenport University with a BS in Computer Information Systems, with a concentration in Web Design. After graduating in 2011, she ditched her 4 wheels for 2 and moved to the Windy City.
While living in Chicago, Ashley gained valuable experience working as a Web Designer at a local radio station, steaming milk at numerous coffee shops, and dodging car doors while biking (the latter is probably the most important). After 3 exhilarating years, and an extremely cold winter, she decided to retreat back to Michigan and settle in Grand Rapids.
When she’s not knee-deep in CSS and HTML, you might find Ashley attending music festivals, going on bike rides with her boyfriend, cooking an extravagant meal for two, or listening to records.
Marie is from the east side of the state, but we don’t hold it against her. Besides, she fits in pretty well because she wears cool glasses, goes outside, and eats vegetables.
Marie graduated from Grand Valley State University with a BFA in Graphic Design. Since graduation, Marie has been working in the marketing industry in a variety of roles from graphic design and marketing strategist to key account management.
Marie loves being green! Her family is always striving to find the next sustainable habit to add to their collection of rain barrels and gardens! She loves the outdoors and is always itching to go on her next backpacking or wilderness adventure.
Josh was in highschool when an elective course in web development first sparked his interest in code. He graduated from Kendall College of Art & Design in 2014 with a Bachelor’s of Fine Arts, focusing on Digital Media. Josh enjoys the challenge that comes with solving the complex “puzzles” of web development and loves that each day brings a new and exciting way of doing things. He joined the Innereactive team in 2016 and has been crafting the most elegant code ever since.
When Josh isn’t watching a new show or connecting with people while playing video games, he can be found enjoying Michigan’s great outdoors with his wife and their dog.
Corey hails from the Pacific Northwest and has spent the majority of his adult life attempting to figure out the magic of the inter-webs. Within only a few weeks of receiving his first computer, he had begun to write HTML and hasn’t looked back since! Graduating from Eastern Washington University in 2014 (Go Eagles!) with a BA in Visual Communication Design & Web Application Development, he found himself a bit out of his element in the world of eye care.
As one of the pioneering members of the Member Marketing team at Professional Eye Care Associates of America (PECAA), Corey honed in his skills, not only in website development, but also in human interaction. Corey is beyond excited to join forces with the already incredible team at Innereactive!
When Corey isn’t spending time in front of a computer screen, he can be found on the occasional hike or immersed in some outdoor experience. When it isn’t raining, that is.
Andrew’s love for comic books is matched only by his love for technology. As a child when he wasn’t busy skateboarding or reading the newest issue of Teenage Mutant Ninja Turtles he was pursuing his other interests playing Wolfenstein or Myst on the family computer. When he witnessed the birth of the Internet his life was forever changed. As a member of the United States Air Force, he was able to use some of the nations cutting edge tech while traveling the world. He completed 3 tours in Iraq before attending Kendall College of Art and Design and majoring in Digital Media.
Andrew’s love for technology translated to a fully realized dream in web design, always focusing on the user experience. Andrew joined the Innexus team as a web developer in hopes to increase his skill set and contribute to the company’s growth and success!
Born and raised in Grand Rapids, Ashley is a full force Michigander and will forever call the Mitten State home. Her love for art influenced her to study marketing at Calvin College, where she graduated with a degree in Organizational Communications. Since graduation, Ashley explored many job opportunities before joining the Innexus team as an Innexus Member Specialist.
Ashley spends her summers camping with friends and family. She enjoys kayaking, hiking, and relaxing at the beach, especially in Northern Michigan. Ashley loves to travel and has been to six countries within Europe, Asia, and Central America. She has an addiction to country music and attends concerts very often. Ashley also has a strange obsession with the color Pink.
David grew up in a small town where he played football on a field right next to a corn field. (Now that’s a small town!) After graduating from high school David began to pursue a degree in computer programming but has since changed his focus to web development. With seven years of customer service under his belt, David is excited to work with each of our Innexus members on their website, social media, and marketing needs.
When David is not working, he can be found playing video/board games, soccer, or relaxing and watching movies with his son.
Kristin’s professional background has always been in optical. After graduating from Western Michigan University Kristin moved to California and continued her career in the optical industry. She has experience in most areas of the business from the internal day to day workings of a practice, training staff members, designing dispensaries, helping get the most out of your managed care, supplying top of the line designer frames, leading new technology development, the interworkings of a laboratory, and much more.
While working in each of these areas Kristin developed a passion to see and help practices grow. Optical has a unique spot in the medical industry which requires creative marketing. Marketing had been proven to be a leading factor in a lot of practices success and Kristin wanted to be a part of that, which has brought her to Innexus by Innereactive.
While not helping practices grow, Kristin is adventuring outside in the California Redwoods and visiting the ocean. She loves food and trying new things.
Kellie originally hails from Minnesota, but bounced around from Wisconsin to California and finally back to the Midwest before settling in Grand Rapids.
Kellie has seen a lot when it comes to marketing - giving her a unique perspective. She has worked in both agency and corporate marketing and has focused on industries from sports to consumer packaged goods to foodservice - and now eyecare!
When Kellie isn’t crafting marketing plans, she enjoys spending time with her husband, preschool-aged daughter, and extended family, traveling to the beautiful lakes of northern Michigan, and cooking up new recipes.
Jess is very positive and optimistic, loves her friends and family, and is always smiling!
She grew up on the east side of the state, then earned a BA degree in International Business and Marketing from Central Michigan University. The best move she made was to beautiful Grand Rapids in 2012 and has no plans of leaving.
After gaining 11 years of event experience in the food industry, she’s ready to take on the optical world. She’s very passionate about helping people, simplifying processes, and creating positive experiences.
Jess and her husband love working on projects for their new home and traveling around the world or road tripping in the US. Jess also loves to create! She rocks her side hustle, making and selling jewelry at craft shows and markets. In the summertime, she’s in the sand playing beach volleyball, hiking, or camping.
Marisa is from Flint, Michigan just a few hours from Innreactive's home base in Grand Rapids. Opposite of what you might imagine from someone in love with numbers, she is a very bubbly and a personable person. Marisa is almost never caught without a smile on her face!
After graduating from Michigan State University, where she earned a degree in Finance at the Eli Broad College of Business, Marisa joined the Innereactive team. She has found that to live a happy life, you must have balance! This created a perfect opportunity to join the team as she will be the new woman behind the curtain and make sure our accounts are balancing.
Outside of work, Marisa enjoys being around family (more specifically her niece), hanging out in a hammock, and asking people if she can pet their dog.
Vickie grew up on the east side of Michigan in a smaller town called South Lyon. She attended The University of Tampa in Florida but quickly realized that her heart belonged in Michigan, so she transferred back to her home state and obtained a degree in advertising and public relations at Grand Valley State University.
Vickie has a passion for the marketing and advertising industry. Her experience with customer service and marketing has led her to establish a love for helping others accomplish goals in creative ways and enjoying the final outcome.
In her free time (despite Michigan’s unpredictable weather) she enjoys outdoor activities like golfing, snowboarding, and longboarding! If she is not outside, you can catch her at the gym or at home listening to music.
Often heard barking at anything she sees move through the front windows, Zoe—the Innereactive office pup—has long since claimed the territory. Very much a momma’s girl, Zoe rarely strays from the executive office other than to approach strangers with treats or employees with crumpling snacks. One would think with her ears and nose, she’s 100% bloodhound. Born the same year as Innereactive, Zoe boasts second in command with seniority.