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The Opportunities & Challenges of Selling Online

Top 10 FAQs

Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.


Attract New Patients with Innexus Website

Innexus websites convert online visitors into new patients and provide a strong online presence that differentiates you from your competition. Unlike the cookie-cutter website companies, Innexus provides professional design, mobile responsiveness, search engine optimization, and unmatched eye care expertise that includes a dedicated support team to keep your site up to date with the ever-changing needs of your practice.

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Communicate Safely & Get Paid with Two-Way Text & Two-Way Text-to-Pay

Easily “text-enable” your landline phone number to enable quick and safe communication with patients
for curbside adjustments and repairs, scheduling a visit, checking-in for an appointment, uploading pictures of their insurance cards, sending you
pictures of symptoms for triage/scheduling, asking questions, and more. You can even send a secure payment request and patients can conveniently pay
their bill whenever they want…Often the same day!

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Everything You Need to Sell Online

Ecwid gives you the power to easily sell anywhere, to anyone. Set up your Ecwid store once to easily sync and sell across a website, social media, marketplaces like Amazon, and live in-person. Control everything from a single platform with centralized inventory, order management, and
pricing. It doesn’t get any simpler than this.

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