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Social Media 201: Advanced Tips for Growing your Audience

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Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.


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Expert support to plan, execute, and measure a custom social media strategy

Practices with successful social media pages earn 20% more revenue by attracting new patients, improving existing patient retention, and influencing patient purchasing decisions more effectively. Work directly with a dedicated Success Coach to define and implement a social media strategy personalized to your unique practice. Your Success Coach helps optimize every aspect of your practice’s social profile pages, routinely post highly engaging eye care content to your social pages every week, develop successful social & Google ad campaigns, and many other essential social media activities.

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Increase Patient Reviews Online Without Breaking the Bank

Positive reviews make 91% of consumers more likely to use a business and the average consumer reads over ten reviews before feeling able to trust a local business. Get the tool to send effortless texts or email invitations to patients requesting online reviews. It also includes access to a HIPAA compliant photo-release functionality for patient pictures and testimonials, post-ready social media content, a post scheduler, and more to build a positive online reputation that helps patients choose your practice.

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Communicate Safely & Get Paid with Two-Way Text & Two-Way Text-to-Pay

Easily “text-enable” your landline phone number to enable quick and safe communication with patients for curbside adjustments and repairs, to schedule a visit, check-in for an appointment, upload pictures of their insurance cards, send you pictures of symptoms for triage/scheduling, to ask questions, and more. You can even send a secure payment request and patients can conveniently pay their bill whenever they want… often the same day!

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