Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.
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Get Paid & Communicate Safely with
Text-to-Pay & Two-Way Texting
Easily “text-enable” your landline phone number to enable quick and safe communication with patients for curbside adjustments and repairs, to schedule a visit, check-in for an appointment, upload pictures of their insurance cards, send you pictures of symptoms for triage/scheduling, to ask questions, and more. You can even send a secure payment request and patients can conveniently pay their bill whenever they want… often the same day!
Increase Patient Reviews Online
Without Breaking the Bank
Positive reviews make 91% of consumers more likely to use a business and the average consumer reads over ten reviews before feeling able to trust a local business. Get the tool to send effortless texts or email invitations to patients requesting online reviews. It also includes access to a HIPAA compliant photo-release functionality for patient pictures and testimonials, post-ready social media content, a post scheduler, and more to build a positive online reputation that helps patients choose your practice.
Help Your Patients Compare Apple-to-Apples with Eyewear
While cheaper purchasing options may exist online, it’s important your patient’s know the quality isn’t the same and although they may save money up front, the products often won’t live up to expectations and their vision can suffer. Personalize this brochure with your logo and use it in your practice to communicate the importance of comparing apples-to-apples when purchasing eyewear and prevent patients from walking out the door with their Rx.