Search engine optimization, or SEO, is the effort to curate your website’s content and code to rank well in searches and bring new visitors to your practice. As an Innexus member, your website is professionally designed and coded to boost your SEO! Do you want to take extra steps to help your website rank HIGHER […]Content Development, SEO, Website
5 Tips for Taking the Best Staff Photos for Your Website
Are your staff photos outdated? If you have a smartphone you can take fantastic photos for your website without needing to hire a professional photographer. Use these smartphone photo tips to get the best shots of your team. 1. Use natural light Whenever possible take photos in natural light instead of using the flash. A […]Brand Development, Social Media, Website
Time For A New Look?
How long has it been since you updated your website? A website refresh can improve SEO and patient experience. Your website acts as a first touch point with potential patients and should provide the best impression of your practice. A great website is professionally designed, mobile responsive, and brand precise. These qualities in a website […]SEO, Website
Using Twitter to Get More Website Traffic
Twitter is sometimes hard for people to understand. It’s short. It moves at an incredibly fast pace. If you’re not a celebrity who likes to fight and make announcements about their drama, you might think that Twitter is not for you. There are some ways that businesses can use Twitter to get website traffic, however.Social Media, Website
Why You Should Include Products on Your Website
ECPs often ask us what they should add to their website to make it more interesting or helpful for visitors. That’s a great question! Of course, there are the basics like a little bit about your staff with some staff bios and a section about your doctor(s). You need up-to-date business information like hours, a […]Brand Development, Content Development, Website
Is Your Website Mobile?
Doctors often contact us to ask questions about inquiries and cold calls they’ve received from web and advertising companies. It happens frequently because there are so many digital marketing companies around the world that are looking for small business owners to sell to, and because some of the former heavy hitters of advertising have large […]SEO, Website
6 Pages to Add to Your Optical Website
People frequently ask our advice on different types of pages that they should include on their optical website. Of course you want to have a nice homepage that is visually easy to navigate, simple, and efficient. The additional pages that you can create will help your visitors, boost SEO, and add function to your website. Make […]Content Development, Website