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Are your staff photos outdated? If you have a smartphone you can take fantastic photos for your website without needing to hire a professional photographer. Use these smartphone photo tips to get the best shots of your team. 1. Use natural light Whenever possible take photos in natural light instead of using the flash. A […]
Brand Development, Social Media, WebsiteAre you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and […]
Brand Development, Content Development, Social MediaDoes your practice have social media pages? How many accounts and platforms do you utilize and how often are you posting? Let’s dive into the importance of an active social media presence. An active social media presence is essential to building relationships and providing the best experience possible to your patients. To stay active on social media, […]
Brand Development, Social MediaIs there anything worse than bad reviews? When an unhappy customer makes a point to tell you how they feel it can be pretty hard not to feel flustered and discouraged. (Not to mention tempted to fire back an equally detrimental retort.) But you have a reputation, and though it could potentially be marred by […]
Business Tips, Social MediaIt’s common for practice owners to want good reviews and to fear bad reviews. Good reviews can propel your business to the top of local search results. Bad reviews can both bury your listing and turn away potential patients. We’re here to show you how you can implement actionable steps to get good online reviews. […]
Business Tips, Social MediaTwitter is sometimes hard for people to understand. It’s short. It moves at an incredibly fast pace. If you’re not a celebrity who likes to fight and make announcements about their drama, you might think that Twitter is not for you. There are some ways that businesses can use Twitter to get website traffic, however.
Social Media, WebsiteFacebook recently rolled out additional reaction options beyond the “like” button. As with most changes to social media, this feature was met with skepticism, criticism, and some confusion on why it’s necessary. Of course, once the initial shock and curiosity wore off, we found people were mostly on the fence about whether they loved or hated […]
Social MediaMany people think that social media marketing just needs one post to go viral, and then you’ll be rolling in engagement and growing like gangbusters. Others think that there are secret internet codes to follow, or that quick posts here and there will give you linear social media growth. It’s really important to understand that social […]
Social MediaBefore we scare you off talking about hashtags (and in case you don’t know—it’s okay, we won’t tell!), a hashtag is simply this symbol: #. We’ve come across lots of people who weren’t really sure what a hashtag was, and had mistakenly thought it was something else, but any time you see #dealwithit or # […]
Social MediaGenerally, when people think about medical staff violating HIPAA (Health Insurance Portability and Accountability Act), they recall news stories like the emergency room nurse who divulged the medical status of a football player, or the doctor who posted that a model was admitted for binge drinking. Most people would be stumped if they had to […]
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