Consumers are spending more time on social media! There has been a 66% increase in the usage of Facebook and Instagram. However, analysts are assuming the usage of these platforms will go down. That is why it’s important to create content that will appear higher up on a user’s newsfeeds. Facebook and Instagram facts […]SEO, Social Media
Write Original Blog Posts
Search engine optimization, or SEO, is the effort to curate your website’s content and code to rank well in searches and bring new visitors to your practice. As an Innexus member, your website is professionally designed and coded to boost your SEO! Do you want to take extra steps to help your website rank HIGHER […]Content Development, SEO, Website
Time For A New Look?
How long has it been since you updated your website? A website refresh can improve SEO and patient experience. Your website acts as a first touch point with potential patients and should provide the best impression of your practice. A great website is professionally designed, mobile responsive, and brand precise. These qualities in a website […]SEO, Website
Improve SEO with Custom Content
How custom content on your website can improve your SEO ranking The rank of your practice and brand in search engine results is key to attracting new patients online. An automated algorithm reviews your online presence to determine your practice’s position in search results. Custom content focused on keywords unique to your practice and industry […]Content Development, SEO
What is SEO and Why Should ECPs Care?
If you aren’t already familiar with the term, SEO just means search engine optimization. The idea is that you can do things with your website and online marketing to get your website to show up higher in search results performed by search engines.Content Development, SEO
Is Your Website Mobile?
Doctors often contact us to ask questions about inquiries and cold calls they’ve received from web and advertising companies. It happens frequently because there are so many digital marketing companies around the world that are looking for small business owners to sell to, and because some of the former heavy hitters of advertising have large […]SEO, Website
3 Reasons You Should Beware of “SEO” Companies
Everyone wants to talk about SEO. That’s understandable—there’s a lot to talk about! So let’s consider another perspective. We have discussed and included in some of our resource materials how to generate good SEO. If you’re following some simple steps for generating and sharing good content and optimizing text on your website, you should be doing […]SEO
Why You Should Stop Worrying About Keywords
To understand this discussion, all you need to know about SEO is that your website has what’s called “metadata” that can be entered into the code to help search engines understand the content on your page. This includes a title, description, and keywords, as well as some other types of SEO entries that we won’t […]SEO