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Online retailers have quickly become one of the biggest competitors in the eye care industry. Combatting online sales is a challenge many practices are facing. Despite the convenience of shopping online, your practice provides service, quality, and customization at a level which cannot be replicated anywhere else. However, are you doing a good job communicating […]
Business Tips, Content Development, MarketingFocus your marketing plan with a marketing campaign to attract your target audience. Marketing for your practice includes creating, sharing, and executing a promotion, offer, or educational topic. Keep your practice top of mind with campaigns that motivate your current and potential patients. Furthermore, as a small business, it is essential to pick campaign topics which […]
Brand Development, Content Development, Marketing