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Search engine optimization, or SEO, is the effort to curate your website’s content and code to rank well in searches and bring new visitors to your practice. As an Innexus member, your website is professionally designed and coded to boost your SEO! Do you want to take extra steps to help your website rank HIGHER […]
Content Development, SEO, WebsiteOnline retailers have quickly become one of the biggest competitors in the eye care industry. Combatting online sales is a challenge many practices are facing. Despite the convenience of shopping online, your practice provides service, quality, and customization at a level which cannot be replicated anywhere else. However, are you doing a good job communicating […]
Business Tips, Content Development, MarketingFocus your marketing plan with a marketing campaign to attract your target audience. Marketing for your practice includes creating, sharing, and executing a promotion, offer, or educational topic. Keep your practice top of mind with campaigns that motivate your current and potential patients. Furthermore, as a small business, it is essential to pick campaign topics which […]
Brand Development, Content Development, MarketingHow custom content on your website can improve your SEO ranking The rank of your practice and brand in search engine results is key to attracting new patients online. An automated algorithm reviews your online presence to determine your practice’s position in search results. Custom content focused on keywords unique to your practice and industry […]
Content Development, SEOAre you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and […]
Brand Development, Content Development, Social MediaIf you aren’t already familiar with the term, SEO just means search engine optimization. The idea is that you can do things with your website and online marketing to get your website to show up higher in search results performed by search engines.
Content Development, SEOECPs often ask us what they should add to their website to make it more interesting or helpful for visitors. That’s a great question! Of course, there are the basics like a little bit about your staff with some staff bios and a section about your doctor(s). You need up-to-date business information like hours, a […]
Brand Development, Content Development, WebsiteIn the information age it’s easy to prioritize digital communication over all other methods. Anyone with an internet connection can log onto social media channels and get news and advertising specially tailored to their preferences. You can visit news forums, read product reviews, and even take virtual tours of the businesses around you without ever […]
Brand Development, Content Development, Email MarketingTalking about ourselves isn’t always easy. On an individual level, you want to sound like a certain kind of person, but you also want to be objective about your qualities. You want to be believable without putting yourself down or sounding conceited. You have to be able to clearly communicate who you are and what […]
Business Tips, Content DevelopmentPeople frequently ask our advice on different types of pages that they should include on their optical website. Of course you want to have a nice homepage that is visually easy to navigate, simple, and efficient. The additional pages that you can create will help your visitors, boost SEO, and add function to your website. Make […]
Content Development, Website