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Online retailers have quickly become one of the biggest competitors in the eye care industry. Combatting online sales is a challenge many practices are facing. Despite the convenience of shopping online, your practice provides service, quality, and customization at a level which cannot be replicated anywhere else. However, are you doing a good job communicating […]
Business Tips, Content Development, MarketingKeep your logo and brand up to date. A logo is an essential and necessary element of a brand identity. Your logo is part of the first impression most patients receive of your practice. Because of this, your eyecare logo should give your patients an idea of who you are and what you stand for […]
Brand Development, Business TipsIs there anything worse than bad reviews? When an unhappy customer makes a point to tell you how they feel it can be pretty hard not to feel flustered and discouraged. (Not to mention tempted to fire back an equally detrimental retort.) But you have a reputation, and though it could potentially be marred by […]
Business Tips, Social MediaIt’s common for practice owners to want good reviews and to fear bad reviews. Good reviews can propel your business to the top of local search results. Bad reviews can both bury your listing and turn away potential patients. We’re here to show you how you can implement actionable steps to get good online reviews. […]
Business Tips, Social MediaI recently read an article about how content marketing is dead. Of course, everyone always wants to be the person who is making broad statements and getting people to believe in their new philosophy. It’s alarming and attention-getting. Hey, it got my attention, didn’t it? I read it! But the problem with these articles about […]
Brand Development, Business TipsGoing to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]
Business TipsA good tagline or slogan can be the difference between memorable branding and just another logo. The nice thing about having a tagline handy is that you can use it in so many different situations. This is the type of thing that can go on your sign, business cards, front door, Facebook page, brochure, and […]
Brand Development, Business TipsTalking about ourselves isn’t always easy. On an individual level, you want to sound like a certain kind of person, but you also want to be objective about your qualities. You want to be believable without putting yourself down or sounding conceited. You have to be able to clearly communicate who you are and what […]
Business Tips, Content Development