Are your staff photos outdated? If you have a smartphone you can take fantastic photos for your website without needing to hire a professional photographer. Use these smartphone photo tips to get the best shots of your team. 1. Use natural light Whenever possible take photos in natural light instead of using the flash. A […]Brand Development, Social Media, Website
Category: Brand Development
Kick Start Your Marketing Campaign
Focus your marketing plan with a marketing campaign to attract your target audience. Marketing for your practice includes creating, sharing, and executing a promotion, offer, or educational topic. Keep your practice top of mind with campaigns that motivate your current and potential patients. Furthermore, as a small business, it is essential to pick campaign topics which […]Brand Development, Content Development, Marketing
An Image is Worth a Thousand Words, or Clicks!
Are you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and […]Brand Development, Content Development, Social Media
Does Your Logo Represent Your Brand?
Keep your logo and brand up to date. A logo is an essential and necessary element of a brand identity. Your logo is part of the first impression most patients receive of your practice. Because of this, your eyecare logo should give your patients an idea of who you are and what you stand for […]Brand Development, Business Tips
Does your practice have social media pages? How many accounts and platforms do you utilize and how often are you posting? Let’s dive into the importance of an active social media presence. An active social media presence is essential to building relationships and providing the best experience possible to your patients. To stay active on social media, […]Brand Development, Social Media
Why You Need Interesting Educational Content
I recently read an article about how content marketing is dead. Of course, everyone always wants to be the person who is making broad statements and getting people to believe in their new philosophy. It’s alarming and attention-getting. Hey, it got my attention, didn’t it? I read it! But the problem with these articles about […]Brand Development, Business Tips
Why You Should Include Products on Your Website
ECPs often ask us what they should add to their website to make it more interesting or helpful for visitors. That’s a great question! Of course, there are the basics like a little bit about your staff with some staff bios and a section about your doctor(s). You need up-to-date business information like hours, a […]Brand Development, Content Development, Website
5 Tips for Print Marketing Mastery
In the information age it’s easy to prioritize digital communication over all other methods. Anyone with an internet connection can log onto social media channels and get news and advertising specially tailored to their preferences. You can visit news forums, read product reviews, and even take virtual tours of the businesses around you without ever […]Brand Development, Content Development, Email Marketing
Creating a Tagline for Your Business
A good tagline or slogan can be the difference between memorable branding and just another logo. The nice thing about having a tagline handy is that you can use it in so many different situations. This is the type of thing that can go on your sign, business cards, front door, Facebook page, brochure, and […]Brand Development, Business Tips
What’s in an Email Signature?
Email signatures are often overlooked for their marketing potential and not seen for what they are—wonderful little blurbs of free advertising. An email signature is not just a place to put your name. Instead, think of an email signature as a business card. It follows your messages wherever they go and should share a few […]Brand Development, Email Marketing