Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram. Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]
Top Keywords You Need to Use in Eye Care
Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
The Top 6 Digital Marketing Metrics in Eye Care
When it comes to tracking metrics for your digital marketing, it can feel overwhelming. Nowadays, you can pretty much track any touchpoint a potential patient has with your brand, and it can be hard to tell where you need to put your time and energy. Today, I will break down the top 6 digital marketing […]
Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business
LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]
Using Brand Image To Create A Buzz With Patients
What is “Brand Image?” When someone mentions Starbucks, Nike, or Apple, their telltale logo often appears in your mind. You may also think about recent headlines you’ve seen about the mega brands and things they’ve done — good or bad — to influence the world around them. When you mention your brand to someone, what […]
The Money’s in the List!
Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly. Today’s patient is different […]
Why Pinterest is an Untapped Goldmine
Think about the last time you did an image search on Google. Chances are that several of the results you found were Pinterest entries. Pinterest images on Google aren’t going anywhere anytime soon. In the meantime, there’s a huge opportunity for your business to gain exposure and improve its organic search rankings through Pinterest. Is […]
Hit It Out of the Park With Your Valentine’s Day Marketing
Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]
5 Pro Tips For Marketing Dry Eye
The number of people suffering from dry eye disease (DED) is increasing, providing an important opportunity to serve a growing patient base. Some studies have estimated that nearly half of all adults experience dry eye symptoms. The market for dry eye treatment is estimated to reach USD 7.73 billion by 2026! We’re guessing your practice […]
Why Brands Are Important in Eyewear Marketing
High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items. Plus, people are incredibly loyal to the brands […]