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ECPs often ask us what they should add to their website to make it more interesting or helpful for visitors. That’s a great question! Of course, there are the basics like a little bit about your staff with some staff bios and a section about your doctor(s). You need up-to-date business information like hours, a […]
Brand Development, Content Development, WebsiteInnexus® optical website, social media, and marketing program for eye care professionals is holding a Logo Design-A-Thon for all eye care practices and other companies in the optical industry that need a new or updated logo. The Logo Design-A-Thon event will run during the months of August and September. During this time, Innexus will design […]
Innexus NewsIn the information age it’s easy to prioritize digital communication over all other methods. Anyone with an internet connection can log onto social media channels and get news and advertising specially tailored to their preferences. You can visit news forums, read product reviews, and even take virtual tours of the businesses around you without ever […]
Brand Development, Content Development, Email MarketingA good tagline or slogan can be the difference between memorable branding and just another logo. The nice thing about having a tagline handy is that you can use it in so many different situations. This is the type of thing that can go on your sign, business cards, front door, Facebook page, brochure, and […]
Brand Development, Business TipsTalking about ourselves isn’t always easy. On an individual level, you want to sound like a certain kind of person, but you also want to be objective about your qualities. You want to be believable without putting yourself down or sounding conceited. You have to be able to clearly communicate who you are and what […]
Business Tips, Content DevelopmentIt’s spring! Things are fresh and new and we’re all thinking about travel and picnics and beach trips. It’s fun to start getting ready, and one thing we’ve seen lately is that people are using eyewear accessories in all sorts of cool ways for everyday use and for special adventures. Check it out! Eyeglass Case […]
Optical NewsDoctors often contact us to ask questions about inquiries and cold calls they’ve received from web and advertising companies. It happens frequently because there are so many digital marketing companies around the world that are looking for small business owners to sell to, and because some of the former heavy hitters of advertising have large […]
SEO, WebsiteFacebook recently rolled out additional reaction options beyond the “like” button. As with most changes to social media, this feature was met with skepticism, criticism, and some confusion on why it’s necessary. Of course, once the initial shock and curiosity wore off, we found people were mostly on the fence about whether they loved or hated […]
Social MediaInnereactive Media, a marketing and design firm, and creator of the Innexus® optical website, social media, and marketing solution, has been declared one of the Michigan 50 Companies to Watch for 2016. Winners will be recognized at the 12th Annual Michigan Celebrates Small Business event on May 5, 2016 in Lansing, Michigan. The 12th Annual Michigan Celebrates […]
Innexus NewsMany people think that social media marketing just needs one post to go viral, and then you’ll be rolling in engagement and growing like gangbusters. Others think that there are secret internet codes to follow, or that quick posts here and there will give you linear social media growth. It’s really important to understand that social […]
Social Media