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Keep your logo and brand up to date. A logo is an essential and necessary element of a brand identity. Your logo is part of the first impression most patients receive of your practice. Because of this, your eyecare logo should give your patients an idea of who you are and what you stand for […]
Brand Development, Business TipsDoes your practice have social media pages? How many accounts and platforms do you utilize and how often are you posting? Let’s dive into the importance of an active social media presence. An active social media presence is essential to building relationships and providing the best experience possible to your patients. To stay active on social media, […]
Brand Development, Social MediaIs there anything worse than bad reviews? When an unhappy customer makes a point to tell you how they feel it can be pretty hard not to feel flustered and discouraged. (Not to mention tempted to fire back an equally detrimental retort.) But you have a reputation, and though it could potentially be marred by […]
Business Tips, Social MediaIf you aren’t already familiar with the term, SEO just means search engine optimization. The idea is that you can do things with your website and online marketing to get your website to show up higher in search results performed by search engines.
Content Development, SEOIt’s common for practice owners to want good reviews and to fear bad reviews. Good reviews can propel your business to the top of local search results. Bad reviews can both bury your listing and turn away potential patients. We’re here to show you how you can implement actionable steps to get good online reviews. […]
Business Tips, Social MediaTwitter is sometimes hard for people to understand. It’s short. It moves at an incredibly fast pace. If you’re not a celebrity who likes to fight and make announcements about their drama, you might think that Twitter is not for you. There are some ways that businesses can use Twitter to get website traffic, however.
Social Media, WebsiteWe know that blue light is a hot topic in the eye care industry right now. For the last few years, we’ve seen more and more patients coming to eye care professionals to ask about the risks of high-energy blue light, learn more about available products, and to take an active role in protecting their […]
Optical NewsSign up for the Innexus® Logo Design-a-Thon is now live. Eye care practices and other companies in the optical industry in need of a new or updated logo can fill out an online form to purchase design services for a day in August or September. Availability is on a first come, first-served basis, and depending […]
Innexus NewsI recently read an article about how content marketing is dead. Of course, everyone always wants to be the person who is making broad statements and getting people to believe in their new philosophy. It’s alarming and attention-getting. Hey, it got my attention, didn’t it? I read it! But the problem with these articles about […]
Brand Development, Business TipsGoing to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]
Business Tips