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Get the Most Out of Attending Your Next Tradeshow

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]

Business Tips

Logo Design-A-Thon for the Optical Industry

Innexus® optical website, social media, and marketing program for eye care professionals is holding a Logo Design-A-Thon for all eye care practices and other companies in the optical industry that need a new or updated logo. The Logo Design-A-Thon event will run during the months of August and September.  During this time, Innexus will design […]

Innexus News

Is Your Website Mobile?

Doctors often contact us to ask questions about inquiries and cold calls they’ve received from web and advertising companies. It happens frequently because there are so many digital marketing companies around the world that are looking for small business owners to sell to, and because some of the former heavy hitters of advertising have large […]

SEO, Website

Why Facebook Reactions are Good for Business

Facebook recently rolled out additional reaction options beyond the “like” button. As with most changes to social media, this feature was met with skepticism, criticism, and some confusion on why it’s necessary. Of course, once the initial shock and curiosity wore off, we found people were mostly on the fence about whether they loved or hated […]

Social Media