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Latest News & Updates


An Image is Worth a Thousand Words, or Clicks!

Are you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and […]

Brand Development, Content Development, Social Media

Stay Active

Does your practice have social media pages? How many accounts and platforms do you utilize and how often are you posting? Let’s dive into the importance of an active social media presence. An active social media presence is essential to building relationships and providing the best experience possible to your patients. To stay active on social media, […]

Brand Development, Social Media

How to Get Good Reviews Online

It’s common for practice owners to want good reviews and to fear bad reviews. Good reviews can propel your business to the top of local search results. Bad reviews can both bury your listing and turn away potential patients. We’re here to show you how you can implement actionable steps to get good online reviews. […]

Business Tips, Social Media

Talking to Your Patients About Blue Light

We know that blue light is a hot topic in the eye care industry right now. For the last few years, we’ve seen more and more patients coming to eye care professionals to ask about the risks of high-energy blue light, learn more about available products, and to take an active role in protecting their […]

Optical News