Consumers are spending more time on social media! There has been a 66% increase in the usage of Facebook and Instagram. However, analysts are assuming the usage of these platforms will go down. That is why it’s important to create content that will appear higher up on a user’s newsfeeds. Facebook and Instagram facts […]
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HIPAA & Social Media
Listen to this month’s Innexus Webinar on Demand as Dan Worth, Innexus Program Consultant, speaks with Elizabeth Pickel from Rhinogram about HIPAA Compliance and Social Media. This webinar discusses the importance of HIPAA and how a HIPAA violation can impact your practice. Learn more about how your practice can stay HIPAA compliant while also […]
Webinars on DemandWrite Original Blog Posts
Search engine optimization, or SEO, is the effort to curate your website’s content and code to rank well in searches and bring new visitors to your practice. As an Innexus member, your website is professionally designed and coded to boost your SEO! Do you want to take extra steps to help your website rank HIGHER […]
Content Development, SEO, Website5 Tips for Taking the Best Staff Photos for Your Website
Are your staff photos outdated? If you have a smartphone you can take fantastic photos for your website without needing to hire a professional photographer. Use these smartphone photo tips to get the best shots of your team. 1. Use natural light Whenever possible take photos in natural light instead of using the flash. A […]
Brand Development, Social Media, WebsiteBlue Light and Your Practice
Listen to this month’s Innexus Webinar on Demand as Dan Worth, Innexus Program Consultant, speaks with Valerie Manso from BluTech about Blue Light and Your Practice. This webinar discusses the dangers of blue light and the importance of blue light protection for your patients. Learn more about the sources of blue light and when/how you […]
Webinars on DemandTime For A New Look?
How long has it been since you updated your website? A website refresh can improve SEO and patient experience. Your website acts as a first touch point with potential patients and should provide the best impression of your practice. A great website is professionally designed, mobile responsive, and brand precise. These qualities in a website […]
SEO, WebsiteCombatting Online Eyeglass Sales
Online retailers have quickly become one of the biggest competitors in the eye care industry. Combatting online sales is a challenge many practices are facing. Despite the convenience of shopping online, your practice provides service, quality, and customization at a level which cannot be replicated anywhere else. However, are you doing a good job communicating […]
Business Tips, Content Development, MarketingKick Start Your Marketing Campaign
Focus your marketing plan with a marketing campaign to attract your target audience. Marketing for your practice includes creating, sharing, and executing a promotion, offer, or educational topic. Keep your practice top of mind with campaigns that motivate your current and potential patients. Furthermore, as a small business, it is essential to pick campaign topics which […]
Brand Development, Content Development, MarketingImprove SEO with Custom Content
How custom content on your website can improve your SEO ranking The rank of your practice and brand in search engine results is key to attracting new patients online. An automated algorithm reviews your online presence to determine your practice’s position in search results. Custom content focused on keywords unique to your practice and industry […]
Content Development, SEOAn Image is Worth a Thousand Words, or Clicks!
Are you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and […]
Brand Development, Content Development, Social Media