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How to Get Good Reviews Online

It’s common for practice owners to want good reviews and to fear bad reviews. Good reviews can propel your business to the top of local search results. Bad reviews can both bury your listing and turn away potential patients. We’re here to show you how you can implement actionable steps to get good online reviews. […]

Business Tips, Social Media

Talking to Your Patients About Blue Light

We know that blue light is a hot topic in the eye care industry right now. For the last few years, we’ve seen more and more patients coming to eye care professionals to ask about the risks of high-energy blue light, learn more about available products, and to take an active role in protecting their […]

Optical News

Get the Most Out of Attending Your Next Tradeshow

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]

Business Tips

Logo Design-A-Thon for the Optical Industry

Innexus® optical website, social media, and marketing program for eye care professionals is holding a Logo Design-A-Thon for all eye care practices and other companies in the optical industry that need a new or updated logo. The Logo Design-A-Thon event will run during the months of August and September.  During this time, Innexus will design […]

Innexus News