Search engine optimization, or SEO, is the effort to curate your website’s content and code to rank well in searches and bring new visitors to your practice. As an Innexus member, your website is professionally designed and coded to boost your SEO!
Do you want to take extra steps to help your website rank HIGHER in search? Try using your industry knowledge to write and publish a blog!
- Pick a topic
- Create an outline of important points or ideas
- Turn your outline into paragraphs
- Write around 300-500 words total
- Send your blog to firstname.lastname@example.org, and we will publish on your website for you!
Blog posts are original content written by you! Search engines track how much new and original content you have, the more original your content, the better ranking your website will receive. If you haven’t added anything to your site in 3 or 4 years it’s time to start updating your content. Adding a blog once a month, shows Google that you are up-to-date and active.
Answering common patient questions or writing about your office’s specialty will keep your blogs relevant to your patients on searchable topics they need and want! Not sure where to start? Here are a few ideas to get you started.
- Eye Exams 101
- Who Needs Eye Exams?
- Common Eye Diseases
- What To Do in an Eye Emergency
- Children and Eye Exams
- Or any other common questions you get in office!
Take your practice to the next level! Start writing monthly blog posts to improve your SEO.Content Development, SEO, Website