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Time For A New Look?

How long has it been since you updated your website? A website refresh can improve SEO and patient experience.

Your website acts as a first touch point with potential patients and should provide the best impression of your practice. A great website is professionally designed, mobile responsive, and brand precise. These qualities in a website help your practice convert online traffic into new patients.

A website refresh is different for every practice because each practice website has a unique design, differing goals, and various needs. Even so, there are key factors that help determine whether or not your website needs a refresh.

Slow Loading

Ask your friends, family, or staff to open your website on multiple devices and report back about the loading time. If the site takes more than a few seconds to load, that’s too long. 49% of people expect a website to load in 2 seconds or less, meaning you could lose nearly half of all potential patients due to slow loading.

Every year the standards for websites change and the techniques for building a site become more advanced. Consequently, this leads to higher expectations from your patients and the potential to fall behind if you don’t meet those expectations.

High Bounce Rate

Is google analytics saying your website has a high bounce rate? Bounce rate is the percentage of visits to your website where the user leaves without browsing any further. Typically, this means your landing page does not have what the user is looking for or it is too complicated for the user to find.

Recommendations to Improve SEO

-Refresh your landing page so it is clear and easy to navigate
-Aim for under 40% bounce rate

Mobile Responsive

Website Mobile Responsive

As of February 2017, mobile devices accounted for 49.7% of web page views worldwide.* Having a mobile responsive website is a must. Mobile responsive means your website adjusts to fit the size of the screen it is on. If your website is complicated to view on a mobile device, it could drive away mobile users and potential patients.

Recommendations to Improve SEO

-Flex and adapt your website to the screen it is being viewed on
-Change your site to be mobile as soon as possible

Outdated Design

When was the last time you updated your website? Design trends evolve, and if it’s been a while since your last refresh, your site may look out of date. In the eye care industry, online retailer sites always look fresh and up-to-date because they only sell online via their website. Additionally, local brick and mortar competitors could surpass you if they maintain chic and updated sites. Stay ahead of the curve and your site will appeal to more potential patients!

Recommendations to Improve SEO

-Update website with a new design
-Integrate new code into your current site

Outdated Content

Your website is an extension of your practice; it has the potential to give your patients either a memorable or unfulfilling impression. The content on your site should show your expertise, answer common questions, and showcase your practice and team members. Patients will assume if your site is outdated, your practice is obsolete too. Additionally, search engines might regard old content as irrelevant content, which may remove your website from the top of search results.

Recommendations to Improve SEO

-Remove old content altogether
-Rewrite content to be more relevant

Is a website refresh in your future? Your current Innexus program includes one refresh per year. Contact your Success Coach today at 888.963.8894 or [email protected] to get started!

* https://www.statista.com/statistics/306528/share-of-mobile-internet-traffic-in-global-regions*

SEO, Website