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An Image is Worth a Thousand Words, or Clicks!

Percentage Recalled With and Without Images Are you posting to your social media accounts, but getting minimal engagement? Individuals can recall 65% of messages three days after viewing when an image is included. However, without a photo, people only recall 10% of messages.* By incorporating images, photos, and videos into your social media posting, you can increase your post engagement and clicks.

The Goal of the Image:

  • Entertain
  • Educate
  • Provoke
  • Inspire

Picking the Right Image

Your post’s image should capture attention, deliver your message, and represent your brand. The average person has an attention span of fewer than 9 seconds** especially on social media feeds overloaded with content from friends, family, and other businesses. Thankfully we know that users process and understand photos in a shorter amount of time than text. Choose an image that stands out in a feed and aligns with the message you are trying to deliver. Don’t pick a random photo, instead, take some time to think about your audience and search for the right picture.

Using Your Own Images

Social Media is a highly visual platform. Think about it, when you are scrolling through Facebook what catches your attention? For most people, personal images stand out more than stock photos. Here are a few ideas to help you create images for social media:

  • Show your office – Share photos of the optical, patient rooms, and the exterior of your building. Patients will feel more comfortable coming into your office when they know what to expect during their first appointment.
  • Show your branding – Share photos of your new logo or signage for your practice to build brand recognition with your patients and community.
  • Introduce your team – Show off photos of your team at celebrations, work events, and daily tasks with a small introduction or description in order to help patients get to know your team.

Need help integrating images into your social media accounts? The Innexus team is here to help you engage with your online community. Give us a call at 888.963.8894 or send an email to support@getinnexus.com for assistance!

 

*http://www.brainrules.net/vision
**http://time.com/3858309/attention-spans-goldfish/

Brand Development, Content Development, Social Media