Does your practice have social media pages? How many accounts and platforms do you utilize and how often are you posting? Let’s dive into the importance of an active social media presence.
An active social media presence is essential to building relationships and providing the best experience possible to your patients. To stay active on social media, post to your social media accounts on each platform at least once per week, reply to every message you receive, and build a creative system that makes this fun for you and your team.
Connect and Communicate
Social media allows you to reach and connect with more patients, both existing and potential. Patients appreciate when you are available in more places than just in-office. Your office hours may not work for all patients, so being available to communicate with on social media provides an element of added convenience. Not convinced? Take a look at the number of active users on each of these social media platforms… those could be your patients!
Facebook: 2.23 billion*
Instagram: 1 billion*
Google+: 111 million**
Yelp: 100 million***
Improve Patient Satisfaction
When consumers have a positive social media interaction with a business, they are more likely to recommend that business to their friends and family. Take a look at your online reviews and respond by asking for clarification or saying thank you. Social media provides you with a platform to show your appreciation for a satisfied patient or address concerns of a frustrated patient before you lose them.
Social media is an excellent platform to share the personality of your office and build relationships with your patients. Boost your engagement with patients online by posting in-office photos, community involvement, or by posing questions that invoke a response. Additionally, when followers engage with your page, remember to reply with a like or thank you!
Social media should be fun for you, your team, and your patients. Don’t be afraid to try out different types of posts or follow popular trends on social media. Above all, remember social media is a great opportunity to develop a company culture and bond with your team. Get started by trying these out on your social media pages:
- Facebook Polls
- Instagram Stories
- Facebook Ads
- Instagram Live
- Facebook Live
Need help developing your social media presence? The Innexus team is happy to help you navigate and better understand your social media pages. Give us a call at 888.963.8894 or send an email to firstname.lastname@example.org for assistance!
Source for Social Media Users: