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Logo Design-A-Thon for the Optical Industry

OpticalExampleLogo_Page05Innexus® optical website, social media, and marketing program for eye care professionals is holding a Logo Design-A-Thon for all eye care practices and other companies in the optical industry that need a new or updated logo. The Logo Design-A-Thon event will run during the months of August and September.  During this time, Innexus will design a new logo for every business day at a greatly reduced rate.

Prior to the two-month-long event, Innexus will take sign-ups from eye care practices and optical companies that need a new or updated logo. The first business to sign up will receive a logo on August 1 and be billed $10. The second business to sign up will receive a logo on August 2 for $15. Each business day, the rate will increase by $5. The business owner will receive a first proof in the morning and will have until 4pm ET to discuss changes to the logo, seeing multiple revisions during the course of the day if desired. If, at the end of the business day, they would like further changes after the final submission, Innexus will be available for additional updates at the regular hourly design rate.

OpticalExampleLogo_Page03“I was inspired by an article I read about a freelance graphic designer,” said Heather Morrison, office manager at Innereactive Media (the parent company of Innexus). “The unusually low price will enable us to meet even more eye care professionals, and at the same time, give them a chance to enhance their branding. We have a lot of experience working with eye care professionals, laboratories, frame and lens manufacturers to strategically market and grow their companies. We’re excited to make even more connections.”

At the end of September, the last of forty-four business owners who signed up for the service will receive a logo for a maximum investment of $225. Small business experts cite that a simple logo should run at least $250, but most agencies charge thousands of dollars to do multiple revisions and include various artists and marketing strategists in the creation of a custom logo.

OpticalExampleLogo_Page06“We know it’s unheard of for a marketing agency to design a logo for as little as ten dollars,” said Samantha Toth, President and owner of Innereactive Media. “However, we want to support the optical community, and empower them for success with a great logo that represents what they do. Plus, we want more optical businesses to know we are a resource for digital marketing, web design, advertising, social media, and more. We see this as a great, low entry way for companies to give us a try.”

Small businesses employ 57% of the country’s private workforce, and account for 44% of U.S. payroll. The majority of these companies are owned and operated by a single person (70%), which means that many small business owners are working alone to provide goods and services to their communities while doing their own marketing and advertising. Innexus aims to make professional optical marketing easy and affordable for even the smallest practices.

OpticalExampleLogo_Page01Innexus is pleased to provide this service, and the sign up website will become available at 9:00am ET on July 11th at getinnexus.com/logo-design-a-thon. The terms and conditions of the offer can be found on the website.

Graphics included in this post are examples of real Innexus client’s logos designed by Innexus.

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