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Creating a Tagline for Your Business

A good tagline or slogan can be the difference between memorable branding and just another logo. The nice thing about having a tagline handy is that you can use it in so many different situations. This is the type of thing that can go on your sign, business cards, front door, Facebook page, brochure, and more. It’s a nice way to add a concise, consistent touch to your logo and business name while still remaining simple.

The problem with crafting a stellar slogan is that it’s not easy! You want to be unique, but not off-the-wall. You want to say something about your business while still being brief. Plus, which points do you highlight? Customer service? Selection? Convenience? That’s up to you!

Here are some tips on how to craft the perfect slogan for your business:

What are your strengths?

What makes your practice unique? What have people complimented you on? What do you want to highlight about the business that sets you apart from others?

Ask for input.

Sometimes other staff members or even long-time patients can help give some insight into what makes you special. Many of them likely have experiences with other offices and can compare you to them, letting you know what is something you could use to signify your best qualities.

Get inspired by others.

It’s not a good idea to replicate branding that you’ve seen somewhere else, but it can help get your brain thinking about how to creatively describe your own business with similar brevity. Sure, an optical practice is not going to have a slogan as abstract as “Just Do It,” “I’m lovin’ it,” or “Think different,” but those may help you get started. If it helps to think of it more as a tagline that is descriptive of the business, and less of a catchy slogan that is vague and ethereal, that’s okay. Most people with small to medium sized businesses will want to focus on what they actually do and less of the very broad feelings that mega-corporations use in their slogans.

Jot down some ideas.

This may be a slow process. Don’t expect it to come to you right away. Sure, sometimes the perfect phrase may pop into your head when you’re gardening or exercising and not thinking about it, but more than likely you will need some time to ponder ideas before settling on one.

Test it out.

Don’t rush into putting a tagline on every piece of marketing you have right away. Once you have decided on something that you like, try updating your website and social media first. Those things are very quick and easy to change—and to take down if you decide you don’t like it! Ask staff for feedback and see if it sits well with them, too. Then start thinking about where else you’d like to implement it.

This can be a little daunting, but it doesn’t have to be. Don’t put too much pressure on yourself! Have some fun with it, think about what you’re proud of, and let yourself be creative. You might learn something new in the process, and hopefully you will end up with a great tagline for your marketing!

Brand Development, Business Tips