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Creator of Innexus Optical Websites, Wins Michigan 50 Companies to Watch Award

Innereactive Media, a marketing and design firm, and creator of the Innexus® optical website, social media, and marketing solution, has been declared one of the Michigan 50 Companies to Watch for 2016. Winners will be recognized at the 12th Annual Michigan Celebrates Small Business event on May 5, 2016 in Lansing, Michigan.

The 12th Annual Michigan Celebrates Small Business Awards Program and Celebration recognizes fifty companies that are innovative, achieving growth and success, and are looking forward to having a breakout year in 2016. Innereactive Media was one of hundreds of companies nominated and ultimately one of just fifty chosen as winners.

SamanthaTothHeadShotSamantha Toth, President of Innereactive Media and creator of Innexus®, recently discussed Innereactive Media’s success. “After founding the company in 2003 we experienced several years of success. Then in 2013, we experienced the most difficult year in our history. During this time, we re-evaluated everything from our business partnerships, products and services, to our staff’s job roles and internal processes. I encouraged everyone on our staff to ask ‘why?’ about everything they did. I began challenging each person to offer ideas on how we can do a better job for our customers, and also become a better place for our team to work. This resulted in a company culture centered on the needs of our team, creating a happier staff, happier clients, and began driving exciting new product launches.”

Samantha Toth was raised in an optical family, including three optometrists, an eyeglass frame sales manager, and an optician. In fact, she too spent eight years working as an ABO certified optician. Her passion for marketing led her to start Innereactive Media in 2003, and more recently the re-launch of their optical only website, social media, and marketing solution, Innexus®.

Innexus® by Innereactive media, is an all-in-one, don’t do-it-yourself solution for the eye care industry.  Designed by certified optical professionals with extensive experience in optometry and ophthalmology, three packages can help eye care professionals generate new patients online, stay connected on social media, and reactivate patients with email, text and voice. Kelli Worth, Business Development Manager explains, “We’re the extra set of marketing hands a practice needs, with the optical expertise they can’t find.” After partnering with Solutionreach in 2015, Innexus customers now have a choice to receive truly “hands-off” marketing assistance by a firm who deeply understands their business.

Beyond the requirements for size, nominees must demonstrate the intent and capacity to grow based on employee or sales growth, exhibit a sustainable competitive advantage, and have other notable successes. Innereactive Media has created several new jobs recently and has plans to add more in 2016. True to the company’s roots, every member of their staff is not only an expert in their field of design, marketing, social media, or the web, but also full trained in optical. In fact, over 50 percent of their staff has previously worked in an optometry or ophthalmology practice. The company continues to grow rapidly by providing specialized marketing and advertising for everything from small eye care practices to international optical brands.

“This award is a testament to the amazing team of people who work here,” said Samantha Toth. “It’s proof that investing time, resources, and trust in your team can produce outstanding results. I couldn’t be more honored to share this with them.”

Heather Jousma, Project Manager at Innereactive Media, has been with the company over four years. “I have witnessed the company persevere through some successes and failures,” she said. “Experiencing failure is eye-opening, but it allows everyone to consider what we could do differently to succeed next time. It also encourages employees to come together and assess their skill-sets to see if procedures could be functioning better. We believe in working together to create an environment that encourages sharing ideas, adapting to change, and implementing feedback from our customers. We have seen tremendous growth and potential in our staff, and we couldn’t be more excited to see what the future brings.”

MCSB_2016Awardee_Badge_50CompaniesInnereactive Media will receive their award at the 12th Annual Michigan Celebrates Small Business event on May 5, 2016 in Lansing, MI. The event and awards program’s theme is Inspiring Progress and Prosperity Michigan Entrepreneurs and is expected to draw nearly 1,000 attendees from the region.

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